Marketing and advertising systems

ABSTRACT

A method includes submitting marketing media to a media submission system, adapting the submitted media to a specification, and generating marketing output based on the submitted media and the specification. Another method includes operating an online marketing resource system, and facilitating collaboration of different types of users of the marketing resource system. An additional method includes procuring marketing media through a media submission system, and consigning the marketing media through peer-to-peer interaction on the system. A further method includes deploying marketing media through an online marketing resource system, collecting and storing empirical marketing data that relates to specific media content deployed through the system, and correlating the specific media content to target demographics. Another method includes operating an online marketing media creation system, and creating the marketing media through a combination of rules-based input sources.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims priority from U.S. Provisional PatentApplication Ser. No. 60/961,932 filed Jul. 25, 2007 which isincorporated by reference.

COPYRIGHTS

A portion of the disclosure of this patent document contains materialwhich is subject to copyright protection. The copyright owner has noobjection to the facsimile reproduction by anyone of the patentdisclosure, as it appears in the Patent and Trademark Office patentfiles or records, but otherwise reserves all copyright rightswhatsoever.

COMPUTER PROGRAM LISTING

A computer program listing appendix on compact disc is included in theapplication and is incorporated by reference. A total of two identicalcompact discs (Copy 1 and Copy 2) are included. The names of the fileson each compact disc, their date of creation, and their size in bytesare as follows:

 Directory of E:\ 01/03/2008 01:01 PM 905 Example_List_Format.txt01/03/2008 01:01 PM 15,078 about_adswift.php 01/03/2008 01:01 PM 7,558account_descriptions.php 01/03/2008 01:01 PM 31,522account_descriptionsOLD.php 01/03/2008 01:01 PM 1,235 accounts.css01/03/2008 01:01 PM 21,640 accounts_header.inc 01/03/2008 01:01 PM 378ad_strategies.php 01/03/2008 01:01 PM 11,316 adswift.ini 01/03/200801:01 PM 17 adswift.txt 01/03/2008 01:01 PM 10,900 adswift_style.css01/03/2008 01:01 PM 5,287 advanced_options.php 01/03/2008 01:01 PM 3,297backup_site.php 01/03/2008 01:01 PM 3,671 banner.php 01/03/2008 01:01 PM46 blank.txt 01/03/2008 01:01 PM 5,344 breakdown.php 01/03/2008 01:01 PM19,433 business_form.php 01/03/2008 01:01 PM 11,499 calendar.php01/03/2008 01:01 PM 9,911 calendar_old.php 01/03/2008 01:01 PM 611change_perm.php 01/03/2008 01:01 PM 9,253 color_printing.php 01/03/200801:01 PM 518 confirmation.php 01/03/2008 01:01 PM 11,034 contact.php01/03/2008 01:01 PM 19,518 createAccount.php 01/03/2008 01:01 PM 12,933createAccount_5.4.04.php 01/03/2008 01:01 PM 20,480 createXML.php01/03/2008 01:01 PM 13,374 createXML_evan.php 01/03/2008 01:01 PM 13,374createXML_old.php 01/03/2008 01:01 PM 1,354create_company_directories.php 01/03/2008 01:01 PM 26,605create_orders.php 01/03/2008 01:01 PM 25,350 create_orders_orig.php01/03/2008 01:01 PM 1,003 create_user_directories.php 01/03/2008 01:01PM 2,653 creditExpiredPromos.php 01/03/2008 01:01 PM 665customInfoPopUp.php 01/03/2008 01:01 PM 28,838 database.php 01/03/200801:01 PM 5,847 dates.php 01/03/2008 01:01 PM 114 deleteme.php 01/03/200801:01 PM 9,401 design_services.php 01/03/2008 01:01 PM 22,978designer_form.php 01/03/2008 01:01 PM 15,214 displayOrderInformation.php01/03/2008 01:01 PM 4,389 displayPostcard.php 01/03/2008 01:01 PM 8,631dynamic_drop_menu.inc 01/03/2008 01:01 PM 31,942 editAccount.php01/03/2008 01:01 PM 16,660 editAccountFunctions.inc 01/03/2008 01:01 PM369 feedback_thanks.php 01/03/2008 01:01 PM 1,027 fix_order.php01/03/2008 01:01 PM 140 foo.php 01/03/2008 01:01 PM 1,098 footer.inc01/03/2008 01:01 PM 523 footer_new.inc 01/03/2008 01:01 PM 21,101formTarget.php 01/03/2008 01:01 PM 2,246 form_includes.php 01/03/200801:01 PM 0 fsg11df0.txt 01/03/2008 01:01 PM 516 hasAccount.php01/03/2008 01:01 PM 22,398 header.inc 01/03/2008 01:01 PM 10,051header_new.inc 01/03/2008 01:01 PM 330 image.php 01/03/2008 01:01 PM14,542 imageBank_delete.php 01/03/2008 01:01 PM 1,040imagePopUp_delete.php 01/03/2008 01:01 PM 19,104 index-old.php01/03/2008 01:01 PM 570 index.php 01/03/2008 01:01 PM 21 info.php01/03/2008 01:01 PM 895 list_dirs.php 01/03/2008 01:01 PM 2,425list_specs.php 01/03/2008 01:01 PM 2,474 live_to_dev.php 01/03/200801:01 PM 1,621 login.php 01/03/2008 01:01 PM 648 logout.php 01/03/200801:01 PM 8,873 mail.php 01/03/2008 01:01 PM 1,874 mailRepresentative.php01/03/2008 01:01 PM 522 mail_confirmation.php 01/03/2008 01:01 PM 376managers_plans.php 01/03/2008 01:01 PM 5,917 mass_mail.php 01/03/200801:01 PM 9,004 newAccount.php 01/03/2008 01:01 PM 5,418newAccount_5.4.04.php 01/03/2008 01:01 PM 10,883 opportunities.php01/03/2008 01:01 PM 9,785 order_data_generator.php 01/03/2008 01:01 PM3,164 parse_xml_orders.php 01/03/2008 01:01 PM 1,048 pdfTesting.php01/03/2008 01:01 PM 79,451 php_init.inc 01/03/2008 01:01 PM 1,783postTest.php 01/03/2008 01:01 PM 6,616 postcard_specs.php 01/03/200801:01 PM 8,477 postcard_specs_designer.php 01/03/2008 01:01 PM 3,213pphlogger.js 01/03/2008 01:01 PM 280 printPost.php 01/03/2008 01:01 PM316 printdb.php 01/03/2008 01:01 PM 23,511 private_form.php 01/03/200801:01 PM 11,112 providers_login.php 01/03/2008 01:01 PM 85 real_path.php01/03/2008 01:01 PM 3,866 reviewAccount.php 01/03/2008 01:01 PM 1,727shippingDetailsPopUp.php 01/03/2008 01:01 PM 4,049 sitemap.xml01/03/2008 01:01 PM 19,499 step1.php 01/03/2008 01:01 PM 31,554step2.php 01/03/2008 01:01 PM 28,446 step22.php 01/03/2008 01:01 PM20,427 step3.php 01/03/2008 01:01 PM 19,701 step3_old.php 01/03/200801:01 PM 21,162 step3_special.php 01/03/2008 01:01 PM 20,144 step4.php01/03/2008 01:01 PM 16,959 step4_20060409.php 01/03/2008 01:01 PM 13,756step4_new.php 01/03/2008 01:01 PM 14,661 step4_old.php 01/03/2008 01:01PM 42,633 step5.php 01/03/2008 01:01 PM 17,992 step5_old.php 01/03/200801:01 PM 28,413 step6.php 01/03/2008 01:01 PM 17,219 step6_new.php01/03/2008 01:01 PM 20,718 stepX.php 01/03/2008 01:01 PM 10,888support.php 01/03/2008 01:01 PM 3,241 sys_test.php 01/03/2008 01:01 PM812 table_rounded_bottom.inc 01/03/2008 01:01 PM 990table_rounded_top.inc 01/03/2008 01:01 PM 3,747 temp.txt 01/03/200801:01 PM 831 temp2.txt 01/03/2008 01:01 PM 1,147 template.php 01/03/200801:01 PM 2,927 template2_pdf_regular.php 01/03/2008 01:02 PM <DIR>templates 01/03/2008 01:01 PM 708 test.php 01/03/2008 01:01 PM 289test_for_pdfs.php 01/03/2008 01:01 PM 5,120 tmp_adswift_images.txt01/03/2008 01:02 PM <DIR> tools 01/03/2008 01:01 PM 11,423updateAccount.php 01/03/2008 01:01 PM 5,983 why_postcards.php 01/03/200801:01 PM 2,447 xml_prepopulate.php        118 File(s) 1,150,102 bytes Directory of E:\templates 01/03/2008 01:02 PM <DIR> . 01/03/2008 01:02PM <DIR> .. 01/03/2008 01:00 PM 114,011 Copy of class.pdf.php 01/03/200801:00 PM 114,011 class.pdf.php 01/03/2008 01:00 PM 79,856class.pdf_007.php 01/03/2008 01:00 PM 111,924 class.pdf_008.php01/03/2008 01:00 PM 17,440 createXML.php 01/03/2008 01:00 PM 14,638create_orders.php 01/03/2008 01:00 PM 4,233 create_pdf.php 01/03/200801:00 PM 4,061 create_proof.php 01/03/2008 01:00 PM 62,780 database.php01/03/2008 01:00 PM 666 ec_template_1.inc 01/03/2008 01:02 PM <DIR>generator 01/03/2008 01:00 PM 13,431 managePostcard2.php 01/03/200801:00 PM 1,902 pdf_constants.php 01/03/2008 01:00 PM 688pdf_constructor.php 01/03/2008 01:00 PM 1,234 pdf_crop_marks.php01/03/2008 01:00 PM 4,910 pdf_generator.php 01/03/2008 01:00 PM 3,277pdf_overlay.php 01/03/2008 01:00 PM 123 pdf_size_jumbo.php 01/03/200801:00 PM 126 pdf_size_regular.php 01/03/2008 01:00 PM 2,845pdf_underlay.php 01/03/2008 01:00 PM 4,092 template.php 01/03/2008 01:00PM 18,890 template1.php 01/03/2008 01:00 PM 9,707 template10.php01/03/2008 01:00 PM 2,898 template10_database.php 01/03/2008 01:00 PM562 template10_help.php 01/03/2008 01:00 PM 1,312template10_managePostcard.php 01/03/2008 01:00 PM 1,599template10_pdf_data.php 01/03/2008 01:00 PM 4,711template10_pdf_jumbo.php 01/03/2008 01:00 PM 5,766template10_pdf_regular.php 01/03/2008 01:00 PM 2,036template10_preview.php 01/03/2008 01:00 PM 931 template1_help.php01/03/2008 01:00 PM 1,621 template1_managePostcard.php 01/03/2008 01:00PM 3,107 template1_pdf_data.php 01/03/2008 01:00 PM 2,081template1_pdf_jumbo.php 01/03/2008 01:00 PM 2,298template1_pdf_regular.php 01/03/2008 01:00 PM 4,866template1_preview.php 01/03/2008 01:00 PM 5,231 template1_static.php01/03/2008 01:00 PM 3,892 template1_xml.inc 01/03/2008 01:00 PM 10,554template2.php 01/03/2008 01:00 PM 8,480 template20.php 01/03/2008 01:00PM 2,760 template20_database.php 01/03/2008 01:00 PM 433template20_help.php 01/03/2008 01:00 PM 818template20_managePostcard.php 01/03/2008 01:00 PM 1,539template20_pdf_data.php 01/03/2008 01:00 PM 5,118template20_pdf_jumbo.php 01/03/2008 01:00 PM 6,003template20_pdf_regular.php 01/03/2008 01:00 PM 4,138template20_preview.php 01/03/2008 01:00 PM 8,654 template21.php01/03/2008 01:00 PM 4,957 template21_database.php 01/03/2008 01:00 PM427 template21_help.php 01/03/2008 01:00 PM 1,484template21_managePostcard.php 01/03/2008 01:00 PM 1,700template21_pdf_data.php 01/03/2008 01:00 PM 4,458template21_pdf_jumbo.php 01/03/2008 01:00 PM 5,167template21_pdf_regular.php 01/03/2008 01:00 PM 4,546template21_preview.php 01/03/2008 01:00 PM 4,092 template23.php01/03/2008 01:00 PM 837 template23_database.php 01/03/2008 01:00 PM 433template23_help.php 01/03/2008 01:00 PM 189template23_managePostcard.php 01/03/2008 01:00 PM 317template23_pdf_data.php 01/03/2008 01:00 PM 1,902template23_pdf_jumbo.php 01/03/2008 01:00 PM 1,908template23_pdf_regular.php 01/03/2008 01:00 PM 768template23_preview.php 01/03/2008 01:00 PM 3,856 template2_database.php01/03/2008 01:00 PM 524 template2_help.php 01/03/2008 01:00 PM 801template2_managePostcard.php 01/03/2008 01:00 PM 1,967template2_pdf_data.php 01/03/2008 01:00 PM 2,765 template2_pdf_jumbo.php01/03/2008 01:00 PM 2,846 template2_pdf_regular.php 01/03/2008 01:00 PM2,294 template2_preview.php 01/03/2008 01:00 PM 4,680template2_static.php 01/03/2008 01:00 PM 1,815 template2_xml.inc01/03/2008 01:00 PM 12,922 template3.php 01/03/2008 01:00 PM 4,680template3_static.php 01/03/2008 01:00 PM 3,652 template3_xml.inc01/03/2008 01:00 PM 8,363 template4.php 01/03/2008 01:00 PM 3,858template4_database.php 01/03/2008 01:00 PM 526 template4_help.php01/03/2008 01:00 PM 801 template4_managePostcard.php 01/03/2008 01:00 PM1,907 template4_pdf_data.php 01/03/2008 01:00 PM 4,157template4_pdf_jumbo.php 01/03/2008 01:00 PM 4,232template4_pdf_regular.php 01/03/2008 01:00 PM 2,246template4_preview.php 01/03/2008 01:00 PM 4,680 template4_static.php01/03/2008 01:00 PM 1,816 template4_xml.inc 01/03/2008 01:00 PM 6,991template5.php 01/03/2008 01:00 PM 5,618 template5_database.php01/03/2008 01:00 PM 528 template5_help.php 01/03/2008 01:00 PM 1,491template5_managePostcard.php 01/03/2008 01:00 PM 1,806template5_pdf_data.php 01/03/2008 01:00 PM 3,716 template5_pdf_jumbo.php01/03/2008 01:00 PM 4,430 template5_pdf_regular.php 01/03/2008 01:00 PM2,381 template5_preview.php 01/03/2008 01:00 PM 14,134 template6.php01/03/2008 01:00 PM 10,935 template6_database.php 01/03/2008 01:00 PM424 template6_help.php 01/03/2008 01:00 PM 3,307template6_managePostcard.php 01/03/2008 01:00 PM 3,870template6_pdf_data.php 01/03/2008 01:00 PM 5,222 template6_pdf_jumbo.php01/03/2008 01:00 PM 5,222 template6_pdf_regular.php 01/03/2008 01:00 PM4,594 template6_preview.php 01/03/2008 01:00 PM 11,112 template7.php01/03/2008 01:00 PM 1,070 template7_database.php 01/03/2008 01:00 PM 424template7_help.php 01/03/2008 01:00 PM 189 template7_managePostcard.php01/03/2008 01:00 PM 2,798 template7_pdf_data.php 01/03/2008 01:00 PM4,142 template7_pdf_jumbo.php 01/03/2008 01:00 PM 4,142template7_pdf_regular.php 01/03/2008 01:00 PM 3,231template7_preview.php 01/03/2008 01:00 PM 10,131 template8.php01/03/2008 01:00 PM 5,330 template8_database.php 01/03/2008 01:00 PM 422template8_help.php 01/03/2008 01:00 PM 1,539template8_managePostcard.php 01/03/2008 01:00 PM 1,778template8_pdf_data.php 01/03/2008 01:00 PM 3,427 template8_pdf_jumbo.php01/03/2008 01:00 PM 4,040 template8_pdf_regular.php 01/03/2008 01:00 PM2,838 template8_preview.php 01/03/2008 01:00 PM 9,817 template9.php01/03/2008 01:00 PM 4,981 template9_database.php 01/03/2008 01:00 PM 591template9_help.php 01/03/2008 01:00 PM 1,520template9_managePostcard.php 01/03/2008 01:00 PM 2,004template9_pdf_data.php 01/03/2008 01:00 PM 5,556 template9_pdf_jumbo.php01/03/2008 01:00 PM 6,163 template9_pdf_regular.php 01/03/2008 01:00 PM2,497 template9_preview.php 01/03/2008 01:00 PM 1,234template_crop_marks.php 01/03/2008 01:00 PM 837 template_database.php01/03/2008 01:00 PM 413 template_help.php 01/03/2008 01:00 PM 189template_managePostcard.php 01/03/2008 01:00 PM 2,921template_overlay.php 01/03/2008 01:00 PM 317 template_pdf_data.php01/03/2008 01:00 PM 1,902 template_pdf_jumbo.php 01/03/2008 01:00 PM1,908 template_pdf_regular.php 01/03/2008 01:00 PM 1,652template_preview.php 01/03/2008 01:00 PM 4,931 test_data.php 01/03/200801:00 PM 651 test_for_pdfs.php 01/03/2008 01:00 PM 301test_to_live_checklist.txt        136 File(s) 966,493 bytes  Directoryof E:\templates\generator 01/03/2008 01:02 PM <DIR> . 01/03/2008 01:02PM <DIR> .. 01/03/2008 01:00 PM 7,038 Generate_Template_Files.php01/03/2008 01:02 PM <DIR> _file_X2 01/03/2008 01:00 PM 137clearSession.php 01/03/2008 01:00 PM 1,767 form1.php 01/03/2008 01:00 PM3,688 form2.php 01/03/2008 01:00 PM 5,643 form3.php 01/03/2008 01:00 PM8,881 form4.php 01/03/2008 01:00 PM 9,919 form5.php 01/03/2008 01:00 PM927 getTemplate.php 01/03/2008 01:00 PM 66 index.php 01/03/2008 01:00 PM776 loadSession.php 01/03/2008 01:02 PM <DIR> output2 01/03/2008 01:00PM 1,292 printSession.php         11 File(s) 40,134 bytes  Directory ofE:\templates\generator\_file_X2 01/03/2008 01:02 PM <DIR> . 01/03/200801:02 PM <DIR> .. 01/03/2008 01:00 PM 6,712 templateX.php 01/03/200801:00 PM 3,335 templateX_database.php 01/03/2008 01:00 PM 500templateX_help.php 01/03/2008 01:00 PM 972 templateX_managePostcard.php01/03/2008 01:00 PM 1,510 templateX_pdf_data.php 01/03/2008 01:00 PM3,379 templateX_pdf_jumbo.php 01/03/2008 01:00 PM 3,513templateX_pdf_regular.php 01/03/2008 01:00 PM 3,865templateX_preview.php         8 File(s) 23,786 bytes  Directory ofE:\templates\generator\output2 01/03/2008 01:02 PM <DIR> . 01/03/200801:02 PM <DIR> .. 01/03/2008 01:00 PM 8,003 template10.php 01/03/200801:00 PM 2,923 template10_database.php 01/03/2008 01:00 PM 451template10_help.php 01/03/2008 01:00 PM 854template10_managePostcard.php 01/03/2008 01:00 PM 1,439template10_pdf_data.php 01/03/2008 01:00 PM 4,711template10_pdf_jumbo.php 01/03/2008 01:00 PM 5,445template10_pdf_regular.php 01/03/2008 01:00 PM 1,883template10_preview.php 01/03/2008 01:00 PM 8,479 template20.php01/03/2008 01:00 PM 2,826 template20_database.php 01/03/2008 01:00 PM433 template20_help.php 01/03/2008 01:00 PM 836template20_managePostcard.php 01/03/2008 01:00 PM 1,553template20_pdf_data.php 01/03/2008 01:00 PM 5,117template20_pdf_jumbo.php 01/03/2008 01:00 PM 5,698template20_pdf_regular.php 01/03/2008 01:00 PM 2,011template20_preview.php 01/03/2008 01:00 PM 5,832 template23.php01/03/2008 01:00 PM 2,762 template23_database.php 01/03/2008 01:00 PM433 template23_help.php 01/03/2008 01:00 PM 818template23_managePostcard.php 01/03/2008 01:00 PM 783template23_pdf_data.php 01/03/2008 01:00 PM 2,698template23_pdf_jumbo.php 01/03/2008 01:00 PM 2,789template23_pdf_regular.php 01/03/2008 01:00 PM 1,332template23_preview.php         24 File(s) 70,109 bytes  Directory ofE:\tools 01/03/2008 01:02 PM <DIR> . 01/03/2008 01:02 PM <DIR> ..01/03/2008 01:00 PM 6,344 addCard_delete.php 01/03/2008 01:00 PM 5,280addCategory.php 01/03/2008 01:00 PM 10,737 addMailing.php 01/03/200801:00 PM 6,588 assignArtists.php 01/03/2008 01:02 PM <DIR> backup 10-1901/03/2008 01:00 PM 490 cardTemplatePopUp.php 01/03/2008 01:00 PM 2,367cloneCampaign.php 01/03/2008 01:00 PM 8,614 confirmOrders.php 01/03/200801:00 PM 2,829 createCompany.php 01/03/2008 01:00 PM 10,502createLabel.php 01/03/2008 01:00 PM 9,962 createLabel_new.php 01/03/200801:00 PM 12,108 cumulativeTotals.php 01/03/2008 01:00 PM 80,747database.php 01/03/2008 01:02 PM <DIR> deleted 10-19 01/03/2008 01:01 PM910 displayOrderInformation.php 01/03/2008 01:01 PM 4,967editUserType.php 01/03/2008 01:01 PM 4,920 generate_banner.php01/03/2008 01:01 PM 36 index.php 01/03/2008 01:01 PM 4,431listArtists_delete.php 01/03/2008 01:01 PM 17,383 listMailings.php01/03/2008 01:01 PM 15,224 listMailings2.php 01/03/2008 01:01 PM 3,655listManagement.php 01/03/2008 01:01 PM 4,293 listMessages.php 01/03/200801:01 PM 2,468 listProviderManagement.php 01/03/2008 01:01 PM 2,203login.php 01/03/2008 01:01 PM 22,800 mailing.php 01/03/2008 01:01 PM13,695 managePostcard.php 01/03/2008 01:01 PM 14,048 managePostcard2.php01/03/2008 01:01 PM 8,440 manageUsers.php 01/03/2008 01:01 PM 7,203menuOptions.php 01/03/2008 01:01 PM 1,662 messagePopUp.php 01/03/200801:01 PM 7,401 modifyGlobalValues.php 01/03/2008 01:01 PM 16,246moneyDueArtist.php 01/03/2008 01:01 PM 16,883 moneyDueArtist_new.php01/03/2008 01:01 PM 15,940 moneyDueArtist_old.php 01/03/2008 01:01 PM4,197 newCompany.php 01/03/2008 01:01 PM 5,984 newLabel.php 01/03/200801:02 PM <DIR> old_version 01/03/2008 01:01 PM 48,298 php_init.inc01/03/2008 01:01 PM 2,369 printForm.php 01/03/2008 01:01 PM 331printSession.php 01/03/2008 01:01 PM 359 printVars.php 01/03/2008 01:01PM 4,821 promo_form.php 01/03/2008 01:01 PM 5,869 promo_generator.php01/03/2008 01:01 PM 10,021 rejectionMessage.php 01/03/2008 01:01 PM7,583 repAccounting.php 01/03/2008 01:01 PM 3,216 resultsNavigation.inc01/03/2008 01:01 PM 1,912 resultsNavigationFunctions.inc 01/03/200801:01 PM 7,745 reviewMailings_delete.php 01/03/2008 01:01 PM 561session_retrieve.php 01/03/2008 01:01 PM 547 session_save.php 01/03/200801:01 PM 4,532 showBackGuidelines.php 01/03/2008 01:01 PM 2,989showFrontGuidelines.php 01/03/2008 01:01 PM 2,936 shuffleMailings.php01/03/2008 01:01 PM 6,491 step3.php 01/03/2008 01:01 PM 20,607toolsMenu.php 01/03/2008 01:01 PM 9,920 trackOrders.php 01/03/2008 01:01PM 7,496 trackUsers.php 01/03/2008 01:01 PM 4,649 usageMailings.php01/03/2008 01:01 PM 6,972 usageStep1.php 01/03/2008 01:01 PM 1,919writeMessage.php 01/03/2008 01:01 PM 13,711 x_confirmOrders.php        59 File(s) 527,411 bytes  Directory of E:\tools\backup 10-1901/03/2008 01:02 PM <DIR> . 01/03/2008 01:02 PM <DIR> .. 01/03/200801:00 PM 5,306 To Do.txt 01/03/2008 01:00 PM 7,031 addAdmin.php01/03/2008 01:00 PM 7,032 addArtist.php 01/03/2008 01:00 PM 3,097addAssociation.php 01/03/2008 01:00 PM 5,360 addCampaign.php 01/03/200801:00 PM 1,997 addCampaign3.php 01/03/2008 01:00 PM 4,072addCampaignCard.php 01/03/2008 01:00 PM 4,702 addCard.php 01/03/200801:00 PM 4,607 addCategory.php 01/03/2008 01:00 PM 978 addKeyword.php01/03/2008 01:00 PM 7,034 addListProvider.php 01/03/2008 01:00 PM 2,215addMailing.php 01/03/2008 01:00 PM 1,704 addProfession.php 01/03/200801:00 PM 1,651 addPurpose.php 01/03/2008 01:00 PM 4,356 addSingle.php01/03/2008 01:00 PM 1,606 addType.php 01/03/2008 01:00 PM 2,156admin.php 01/03/2008 01:00 PM 1,259 artist.php 01/03/2008 01:00 PM 4,943campaign.php 01/03/2008 01:00 PM 99 checkAdmin.php 01/03/2008 01:00 PM193 checkArtist.php 01/03/2008 01:00 PM 2,781 confirmOrders.php01/03/2008 01:00 PM 52,075 database.php 01/03/2008 01:00 PM 558db_functions.php 01/03/2008 01:00 PM 6,507 editCard.php 01/03/2008 01:00PM 2,749 formChecker.php 01/03/2008 01:00 PM 36 index.php 01/03/200801:00 PM 4,150 innerHtml.php 01/03/2008 01:00 PM 1,326 listArtists.php01/03/2008 01:00 PM 3,478 listCampaigns.php 01/03/2008 01:00 PM 1,463listListProviders.php 01/03/2008 01:00 PM 3,599 listMailings.php01/03/2008 01:00 PM 3,078 listManagement.php 01/03/2008 01:00 PM 2,678listMessages.php 01/03/2008 01:00 PM 1,291 listTest.php 01/03/2008 01:00PM 1,385 login.php 01/03/2008 01:00 PM 72 loginCheck.php 01/03/200801:00 PM 182 login_verification.php 01/03/2008 01:00 PM 5,663mailing.php 01/03/2008 01:00 PM 865 menuOptions.php 01/03/2008 01:00 PM1,649 message.php 01/03/2008 01:00 PM 1,484 modifyGlobalValues.php01/03/2008 01:00 PM 10,502 moneyDueArtist.php 01/03/2008 01:00 PM 5,568month_day_year.php 01/03/2008 01:00 PM 2,664 month_day_year2.php01/03/2008 01:00 PM 462 popup.html 01/03/2008 01:00 PM 331printSession.php 01/03/2008 01:00 PM 3,678 reviewMailings.php 01/03/200801:00 PM 2,139 showCampaign.php 01/03/2008 01:00 PM 1,565 states.php01/03/2008 01:00 PM 20,821 step4.php 01/03/2008 01:00 PM 120unknown.html 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SUMMARY

Some of the inventive principles of this patent disclosure relate to amethod including: submitting marketing media to a media submissionsystem; adapting the submitted media to a specification; and generatingmarketing output based on the submitted media and the specification. Themethod may further include any of the following: cataloging and/ortracking an originator of the submitted media; cataloging and/ortracking an application of the submitted media; cataloging and/ortracking utilization of the submitted media; managing design iterationof the submitted media; enabling a user to proof the marketing output inreal-time; enabling a user to perform resolution scaling, croppingand/or file-type conversion of the submitted media; and/or integratingthe media submission system with a marketing network. The marketing maynetwork operate across a variety of media types.

Some additional inventive principles of this patent application relateto a method including: operating an online marketing resource system;and facilitating collaboration of different types of users of themarketing resource system. The different types of users may include:designers, media vendors, content controllers, and/or end-users.Marketing media may be processed for output based on account types andrules-based interaction between the account types. Processing ofmarketing media may include: constructing, submitting, reviewing,storing, monitoring and/or distributing the marketing media.

Some additional inventive principles of this patent application relateto a method including: procuring marketing media through a mediasubmission system; and consigning the marketing media throughpeer-to-peer interaction on the system. The method may further includemanaging online business relationships between different types of usersof the system. Additionally, the method may include assigning differentaccount types to the different types of users. Permissions-basedcontrols may be used to manage the business relationships. The differenttypes of users may include: content developers, content controllers,and/or content users. The method may further include statisticallymonitoring and/or analyzing demand, application and/or response of themarketing media. Additionally, the method may include targeting themarketing media in response to the monitoring and/or analysis. As afurther feature, the method may include: tracking performance throughthe system; and determining compensation in response to the trackedperformance.

Some additional inventive principles of this patent application relateto a method including: deploying marketing media through an onlinemarketing resource system; collecting and storing empirical marketingdata that relates to specific media content deployed through the system;and correlating the specific media content to target demographics. Themethod may further include any of the following: re-deploying marketingmedia through the system in response to the correlation; creating astored procedure in response to the correlation between the specificmedia content and target demographics; matching media content to targetdemographics as a stored procedure; and/or creating a baseline for auser in response to the correlation. In some embodiments, the empiricalmarketing data may be obtained through real deployment and/or providedby marketing professionals.

Some additional inventive principles of this patent application relateto a method including: operating an online marketing media creationsystem; and creating the marketing media through a combination ofrules-based input sources. The method may further include any of thefollowing: using coordinate-style layout positioning and/or layering toassemble media layouts; and/or integrating the media creation with amarketing network. In some embodiments: the media creation integrateswith the marketing network by allowing different types of users to setpermissions and/or rules-based controls; the permissions and/orrules-based controls are applied to layout elements; the layout elementsmay be uploaded, inserted and/or written by an end user; and/or thelayout elements may be mandated for inclusion by a content designerand/or a content controller.

BRIEF DESCRIPTION OF THE DRAWINGS

FIGS. 1-11 illustrate an embodiment of a loading system according to theinventive principles of this patent disclosure.

FIG. 12 illustrates an embodiment of a screen for a template generatoraccording to the inventive principles of this patent disclosure.

FIG. 13 illustrates an embodiment of a screen for a tool for designersto access site statistics according to the inventive principles of thispatent disclosure.

FIG. 14 illustrates an embodiment of a screen for a tool for designersto manage a campaign according to the inventive principles of thispatent disclosure.

DETAILED DESCRIPTION Overview

This patent disclosure encompasses numerous inventive principlesrelating to marketing and/or advertising systems. These inventiveprinciples are described in the context of various embodiments,including some commercial embodiments such as those implemented in theAdSwift.com website. However, the inventive principles are not limitedto these specific implementation details. Moreover, the inventiveprinciples have independent utility, but may also be combined to providesynergistic results.

Some of the inventive principles of this patent disclosure relate tomedia loaders. In some embodiments, a media submission systemautomatically adapts media uploads to various preset specifications,catalogs and tracks the originator, the media application, and overallutilization, and manages design iteration. Such a system may include areal-time PDF-based proofing tool, resolution scaling and croppingfunctions, and file-type conversion. The media submission system mayintegrate with the other areas of an online peer-to-peer marketingnetwork and work across a variety of digital media types. An embodimentof such a system may simplify and homogenize media uploads forconsistency within the system and to distribution sources.

Some of the inventive principles of this patent disclosure relate toresource hubs. In some embodiments, a marketing media resource systemfacilitates the roles of marketing designers, media vendors, contentcontrollers and end-users in a managed online collaborative peer-to-peerenvironment. Marketing media is constructed, submitted, reviewed,stored, monitored and distributed for output based on series of accounttypes and rules-based interaction between those account types. Such asystem may have a more competitive variety of targeted marketing, moreimmediate availability, and lower cost. It may be easier to use, andwith greatly reduced deployment time.

Some of the inventive principles of this patent disclosure relate todesigner tools. In some embodiments, a method of marketing procurementand consignment leverages peer-to-peer internet architecture for themedia design industry. Such a system and method may use a series ofpermissions-based controls between various account types to manage andfacilitate online business relationships between content developers,content controllers and content users. These tools may includestatistical monitoring and analysis of the media demand, application,and response. Access to such information may increase the developers'capability to achieve higher performance targeting. Performance may thenbe tracked throughout the system as a basis for monetary compensation.

Some of the inventive principles of this patent disclosure relate toperformance matching. In some embodiments, a method includes collectingand storing empirical marketing data as it directly relates to specificmedia content. Such a method may utilizes demographic responseinformation gathered from real deployment, or provided by marketingprofessionals, and create a correlation which is then presented for fastand easy repetition. By matching media content to target demographics asa stored procedure, the system may give the novice user a baseline formarketing that ultimately yields higher response performance moreimmediately and produces less waste.

Some of the inventive principles of this patent disclosure relate totemplate generators. In some embodiments, a template system may generatereal-time digital media from a combination of rules-based input sources.The template system may use a coordinate style layout positioning andlayering to assemble media layouts in real-time from multiple inputsources. The template system may integrate with the other areas of anonline peer-to-peer marketing network by allowing different accounttypes to set permissions and rules-based control of the various layoutelements. These elements can be uploaded and inserted, or written, by anend-user or they can be mandated for inclusion by the content designerand content controllers. The template system may be flexible enough toaccommodate a variety of layouts and applications in both open trade andcorporate compliance environments.

Loader

Some of the inventive principles of this patent disclosure relate toloaders for web-enabled advertising systems. Details of a completecommercial embodiment known as SWIFT LOADER™ in the ADSWIFT™ marketingand advertising system are provided in the appendix of documents below.However, an overview of a 5-step ordering process is provided here forconvenience.

The first step (FIG. 1) is to define the advertising program such as asingle postcard mailing, or a campaign which includes multiple cardsdesigned to work in succession, or “dripping” which is the same postcard sent to successive lists. Other media types such as video may beused. With a campaign, the user can setup a multi-release programextending up to suitable length of time, for example 20 months, andauto-launch it so that it sends a different postcard to the samecustomers every month. Added features may include the construction of apreset “macro” button which enforces the selections made throughout the5-steps as per corporate dictate.

As an example, assume an insurance agent selects a postcard campaign. Atstep 2 (FIG. 2), the agent selects a three postcard bowling themedcampaign with three cards: “Ready, get on your feet, we know how toplay. Health. Auto. Home. Life. Insurance.” (FIG. 3); “You've got yourshoes, there's the pants, set, line up your options.” (FIG. 4); and thenthe last card hits them which is, “Go, get the ball rolling. Call us.”(FIG. 5). These are the three different postcards that will go out overtime. The user can optionally click the upload button (FIG. 6) toretrieve artwork and other files stored in their SWIFT BOX™ storage areafor inclusion or replacement.

At step 3 (FIG. 7), a template enables the user to insert, e.g., apicture of the agent, and the agent's logo or any other graphics on thebackside of the card. This example illustrates a full template meaningthe end user controls everything. Other templates have varying degreesof control and rules. Additional sections of the template enable theuser to type in any message they want, e.g., “Get on your Feet Now”.This dynamically scales the text depending on how much the user types.Clicking the proof button causes the system to automatically take theinput graphic files and text from both the end-user and thedesigner/controller, and generate a real-time preview of the layout(FIG. 8) ready to be distributed to printing vendors or otheradvertising production or display systems. When the end-user uses atemplate in the creation of a custom back for their postcard order, theyare also able to save that specific layout and content PDF to theirSwiftBox, where it can be retrieved for later use.

At step 4 (FIG. 9), the user can specify the dates on which themarketing will be mailed, shipped, or aired. Further development heremay include more precise scheduling tools for digital display deploymentand other air-time specific channels.

At step 5 (FIG. 10), the user links this succession of three postcardsto a customer list, which may be uploaded into the user's SwiftBox andthen shows up here. Additional features may include the parsing of anuploaded list into its individual records, so that they can be managedand new lists generated from selected records. Or, the user might opt topurchase list information from data providing vendors, based ondemographic data. The user designates media size here which alsotabulates cost. When finished with step 5, a review feature (FIG. 11)allows the user to confirm the details of the order. In an alternativeembodiment, the data ordering form (or step 5) may prepopulate directlythe performance matched demographic choices to further assist the userin sending a their chosen message to a more narrow and empiricallyproven responsive target audience. In this example, the campaign mightbe targeted to people who need insurance and enjoy bowling.

Resource Hubs and Narrowcasting

Some of the inventive principles relate to connecting multiple marketingresources that go into mailing or other media based marketing andadvertising, examples of those resources being: corporations, smallbusinesses and independents who are the customers; developers ofcreative media content, corporate compliance officers, list companies ormarket research firms who provide the demographics—the lists of thepeople to distribute mailings or other media to; fulfillment operationsfor postcards and other media such as direct/dynamic digital signage(DDS), e.g., flat panels that appear in bar rooms, walls, bank walls,etc. The principles used for implementations that distribute .pdf filesto printers (e.g., for postcards) are readily adaptable toimplementations that distribute shockwave-flash, and other digitalmotion-media to flat panels and other electronic marketing channels.

According to the inventive principles, a company may position its systemas a media hub having accounts that graphic designers create, accountsfor people (small businesses, corporate users) who are looking formarketing resources and these accounts tie into list acquisition andfulfillment. This may be accomplished through postcards, business cards,as well as other products and media that are either physically producedor displayed by use of airtime.

A system may be structured so that the administrators of the largecorporations have tools so that they can control who gets to communicatewith whom and about what, what designers are associated with whataccounts. The designers can directly submit into these accounts, usingreview types of tools with two-way feedback. So it completely managesthe iterative design process, including corporate compliance, legalcompliance and corporate “voice”.

Some additional features are as follows: an approve and review system inwhich a designer can submit artwork to a company, the company can lookat it and either respond with a, “No, we need changes” or respond bysaying, “Click Yes, we want to use it.” Once a postcard has beensubmitted by a designer and is in use, performance-based compensationtracking may optionally be used to account for royalties. A designer canupload a design to a company and, if the agreement is made between thatdesigner and the company, the designer receives a certain percentagebased upon usage of that material. The designer can track all of that intheir tools as can the company. So it shows them how many cards havebeen ordered, when they've been ordered, and multiplies that by theirpercentage to show how much money they've earned in a given period.

In some embodiments, a system may be implemented as a hub for content.For example, a small business such as a local hair salon which can'tafford an ad agency, and doesn't have marketing resources, can go to awebsite for the system, pull up a category for hair salons and see allkinds of unique ideas that have been uploaded generically by designersacross the country. After selecting one of those ideas that isappropriate for their hair salon, they can use a template engine orgenerator to customize a postcard with their own identity and message.The template generator creates the back of the postcard. There arefields they can fill out on screen, and they can also upload littleimages, e.g., a realtor can upload an image of a house, or a map totheir location or their logo. They can upload parts into it. If it isunder corporate control, then the corporation can put required graphicsand text be included as well. It provides a combination of allowing fora master controlling entity to decide what can be said and allowingcertain flexibility to the end user to customize it for themselves aswell. In this embodiment, a hair products company for example, can thenprovide brand specific marketing to the independent hair salons,allowing the salon to customize select parts of the layout forthemselves while maintaining corporate voice and compliance on otherparts. The system goes so far as to even allow the company to provide apre-created selection of compliant components that the end-user canchoose from and optionally insert, or mix with their own uploadedcomponents.

A system according to the inventive principles may enable designers toupload a wide variety of materials to the site, knowing that they cancontinue to earn long-range residual income. Business users can come tothe site, knowing that they can constantly find new and fresh materialthat they can customize with their own identity. For brand specificcontent as provided by companies to their sales forces, the systemallows for specification of “premium-pricing” so that a company mayoffset licensing and development costs for the brand content.

As an example to illustrate the benefits to a designer, a designer mighttypically charge $150-200 to design a postcard if they were just askedto do it on fee. With a system according to the inventive principles, ifthe designer uploads a postcard into the system and it never gets used,they don't make any money. On the other hand, if the design is adoptedand used by a business, the designer could be making $200/mo or more foras long as it is used. In some embodiments, the designer-upload featureand royalties may be tied to particular companies and/or at particularpricing.

In some implementations, every designer that signs up for a designaccount gets a menu that says what companies they can submit artwork to.The menu can list every business user for the system. One potentialbenefit of signing up designers for the system is that each new designermay bring with them all of their clients as potential business-sideusers of the system. However, a designer may be reluctant to bring theirclients to the system if the designer's client's end up on the menu thatevery other designer can see. Therefore, some other implementations maycreate “permissions” for a business user. For example, a business usercan go to a Designer Contact page, find a designer, contact them byemail or website. If they decide they like that particular designer'sstyle and think that designer will be good to work with, they can gointo their tools, find that designer, and give that designer permissionto submit designs to their own account specifically.

A system may be implemented as a “Contact Board” or system projectbroker to put together designers with companies as a flexible,centralized resource that enables the system operator to develop a nichemarket from both retail and corporate perspectives. At the retail level,businesses that need to get some marketing done, for example, somedirect mail, but have no idea where to begin can go to the systemwebsite, and with a few clicks, obtain everything they need in turn-keysystem that is ready to go. At the corporate level, if a local agent ofa national investment broker needs to do some marketing, and thenational broker has a contract set up for the system, the local agenthas access to content that is compliant and legally approved. So, thelocal agent can add some customized content with little effort, and thematerial is then ready to send out. The national broker controls certaincontent at the corporate level, while the local agent controls other,personalized content. Thus, in some implementations, the retail versionis a kind of open forum of brand-it-yourself, while in a corporateversion, the corporation is using the same tools, but controlling theirown content. An additional feature includes a blog-like function tofacilitate the communication of “best practices” and other peer-to-peermarketing strategy sharing. This further increases the dissemination ofsuccessful ideas throughout a company.

Using the inventive principles, a system operator can build long-termequitable value and make itself indispensable to customers, especiallyas the amount of content in the system increases. The system becomes anexchange forum for design and marketing. This is especially important ascontent becomes the currency of the business world. As color printerscontinue getting better and less expensive, the content becomes thefocus of value. List companies are always going to be accessing theirdatabases and so on, but the inventive principles enable the systemoperator to control the actual content. Once companies upload theircorporate-approved content, which sometimes takes weeks or months to getit through their legal departments, and then that corporate-approvedcontent is in the system, it's locked in the system. In other words, ifsomebody wants to use that material that these companies have investedtheir time and energy in, put their collective experience into thismarketing, they have to go the system to get to it if they are using thesystem for that content. When used in conjunction with performance basedmatching data, a valuable history of marketing knowledge is stored andmade both immediately and ubiquitously available to newcomers in theorganization. Thus, a long-term equitable value is built: the morecontent the system has, the more indispensable it becomes.

An advantage for business-side users of the system is that it leveragestheir successful sales techniques that have been developed at thenational level, and encapsulate these successful sales techniques andmake them available on a turn-key basis to every new agent.

Designer Contact Board and Selection Tools

Some of the inventive principles of this patent disclosure relate toresources for designers and business-side users. These resources includetools that are shared between the administrative participants in thissite, from various corporate private labels and the designersthemselves. The tools enable access to the design community as aresource for customers' target marketing. They enable the creation ofpeer-to-peer business relationships between the designers that sign upfor this system and the business accounts that are looking for designresources. Within the context of a web site, design accounts candirectly interact with the business accounts so that they can submitthrough the review tools such as the pending/approved/etc status bars.It manages the iterations of design back and forth between the designerand the business account. When a design is reached that is satisfactoryto the business customer, then it becomes available to the entiredistribution network of that customer.

One of these tools lists all of the artists in one column, all of thecompanies in another column. A master administrator of the system candecide who gets to work with who. On the secondary Administrative level,or any administrator controlling a corporate account, the user can seeall the artists in the system through the same tool but they can onlysee their own private label or any groups within their private labelthat they've created. The administrator can find an artist in the systemand request that the artist work with a particular division. Thus, aReview and Approval system is setup between those two to work together.

A Designer's Account is structured with a menu that allows the artist tosubmit artwork (see, e.g., FIG. 14). For example, a designer can use aCreate Campaign tool to create a test campaign. The designer can selectone of the templates to assign to the campaign, e.g., a campaign for afirst seminar put on by a company, and then select which company orcompanies to submit the artwork to. The designers can be given differentlevels of privileges, for example, companies that have authorized thedesigner and given them permission to work with them. Thus, it enables awell-managed environment for the creation, review iteration, anddistribution of design content.

On the business-user's side, an administrator can log in and reviewsubmissions from various designers. Any approved submissions that areacceptable can be added to the administrator's account for use,automatically, by everybody in the administrator's account. The designercan log into the designer's account and see which submissions have beenapproved, which are rejected. A rejected submission can be deleted bythe designer. However, once it's been approved, the designer cannotdelete it. Because if its been approved in the system, that meanssomebody else is using it and the designer cannot take it away. Thus, asubmission cannot be changed unless the Administrator allows it to bechanged.

Another feature enables business customers to contact designers to talkto them and exchange comments. A Designer Contact Board includes a listof every designer in the system who opts in and provides contactinformation—email, a website, phone number, general state of origin,city, and/or a comment field where a designer can give a briefdescription their style and their services. The business users can usethe Designer Contact Board to look for designers that specialize in aparticular type of business. The business's Administrator can than findthe designer in the Assign tool and give the designer permission to workwith the business.

These features enable the system operator to market the system to thedesign community. An advantage is that, with designers come all theclients they design for as likely business-side users of the system.This also creates a synergy because existing business-side users have ademand for design services. This contributes to the development of thesystem as a hub for networking marketing resources.

If a designer can see every company in the system, the list may becometoo long, and get confusing. Also, a designer will be reluctant to refertheir clients to the site if every other designer can submit to thoseclients. Also, if a private label administrator opens a design accountto submit to themselves, it may be they may be able to see all the othercompanies in their menu too. Therefore, another feature limits whichcompanies a design account can access to submit to. This is somewhatsimilar to the way a group administrator can only see his own group tosubmit to. This also becomes a selling feature where the system allowthe administrators to see a list of the designers and can choose(on/off) which ones they want to work with. The administrator cancontact designers by email on the board, then “grant them access” totheir account. For designers who refer their clients to open an account,the designer can tell the client to select that particular designer.These two enhancements can enhance the system's position as a hub. Thesystem offers free exposure for the designer, and a stream of potentialclients. For business users, the system offers easy access to designers,and selectively “connects” their accounts for business.

Some possible implementation details are as follows: 1) a tool inadministrative accounts with an on/off switch next to the designer listthat sets them in the designer's submit menu. 2) When a private labeladministrator (PL admin) opens a design account, it automatically makesthe originating PL appear in the new account's menu. 3) Any designaccount that hasn't been granted access to a company yet, by defaultsees the overall system to submit to. 4) Because many PL admins actuallydo upload themselves, a “Create Campaign” button may be included intheir tools, exactly like the one in group admin tools.

Some additional features relate to feedback forms. A business can make arequest to the designer's message board. It comes in as a “DesignRequest.” In some implementations, every designer gets the request. Inother implementations, only certain designers get the request. Anydesigner getting the request can respond with a submission. It is a wayto find opportunities.

The designer tools also provide ways to gauge opportunity through sitestatistics to help the designer decide if the opportunity is worthpursuing. They enable a designer to track what happens on the threefront menus of the website so as to illuminate what the end users arelooking for (see, e.g., FIG. 13). For example, the statistics might showthat there have been 26 this week, but a total this year of 6,381insurance agents that came in looking for a single postcard for newbusiness. Thus, a designer can determine that there is a high demand forinsurance agencies and see there have been very few orders for it. Highdemand and few orders means they're not finding what they want. This isan opportunity for the designer to develop a new stream of revenue—toachieve residuals. Or, the statistics might tell the designer that twopeople came in looking for designs for a factoring agent, but all thoseorders have been filled. That means the users are finding what theywant, so the designer probably doesn't want to develop in that category.The statistics are a tool for designers to actually analyze the demandand marketplace.

List-to-Content Performance Matching

Some of the inventive principles relate to identifying and/or leveragingrelationships between advertising content and list demographics.

Step 5 (FIG. 10) illustrates two tabs, one says Upload, and the other,Acquire. The menu under the Aquire tab displays an ordering form . . .checkboxes and the like, . . . for the most common demographic,geographic and psychographic list filtering criteria. Examples would bemale vs. female, rent vs. own, income bracket, zip code and radius, etc.The selections on this form would get sent to a provider to pullagainst. This can be implemented so that, with tools in the adminsection, a company can “preset” the optimum list criteria for eachpostcard they upload to the system. This is similar to what listcompanies define as a “macro” . . . but the difference is that this setsa unique macro for each postcard. By allowing the company to “pre-match”desired list demographics with the exact content they're sending . . .the agent who is ordering does not have to think about these details,and will have the company's best baseline recommendation for targetaudience. They also have the option to modify the presets for their ownspecific circumstances.

The form may only be “pre-populated” based on which postcard the agentselects. The company can always modify those settings if they choose.But least the company can optimize the potential for response, (i.e.;define who the postcard is aimed at) . . . and communicate that to theagent, automatically.

In a system having premium pricing programmed, and can create“packages”, it is readily adaptable to automatically charge a base mediaprice if they use their own list, or charge the higher combined price ifthey submit the form with their order, thus buying the list with theorder. Thus, the system may make the prospecting list match the postcardcontent in advance, so the whole process is even simpler and moreturn-key . . . and is more effective while requiring less thought andeffort from the customer.

Template Generator

Some additional inventive principles relate to template generators thatenable users to design their own templates. For example, a customer candesignate a logo or logo spot at the top of the postcard design andspecify that it is for an image from the end-user's personal SwiftBoxstorage area. As another example, the customer can designate ahorizontal bar for text or images and assign it a name. As shown in FIG.12, the template generator enables the user to go through a list thatinserts elements and defines variable names for each one. In someembodiments, Variable Name may be exported from an Excel spreadsheet.Thus the system provides a natural path to a very, powerful dynamic dataengine where each and every postcard that comes out of it can havedifferent text, e.g., “Hi, Bob. Thank you for buying your Cadillac” andhere's a picture of your Cadillac. The next one could be “Hi, Jim,thanks for buying your Volvo” and a picture of your Volvo.

Another example of a user definable element for the template generatoris an account information element, which may be one of a number ofvariables that are pre-defined. Email, phone number, address, name andother options automatically pre-populate from their account informationso the user does not have to retype that every time.

Locations of the various elements can be defined in coordinates startingat 0,0 in the upper left and, for example, at 217, 112 in the lowerright which can be typed in. That is, Upper Left, Lower Right for X andY on each element. Thus, the layout of graphics, text, bars, etc., iseasy to designate accurately. Overlapping coordinates are layered usingtechnology inherent to PDFs.

Not only do users have the ability to build a template from scratch, butthe system also has an edit capability that enables the user to take anytemplate, push it back into the number coordinates, and edit the numbercoordinates and feed it out as a new Template. Thus, the user doesn'thave to start from scratch. If one of the existing templates is close,the user can dump it into the template generator, parse it back out intoall the numerical coordinates that originally created it. The user canthen adjust those coordinates and save it as a “new” Template. So, if auser decided they liked a pre-existing design, but wanted to add alittle graphic somewhere, they can do it more easily than starting over.

The template generator may create both the regular and the jumbo sizepost cards simultaneously so the user doesn't have to do two differentpieces of work. The variation and point size can be decided separatelybetween regular and jumbo, or they can be scaled and/or shifted inproportion. For example, the user can start from the regular size todefine the coordinates and then have the generator extrapolate out tothe Jumbo size. So, it has a certain percentage that it multiplies upand everything just scales proportionately. Or, the user can do astraight copy. In other words, if it looks a certain size on the back onthe regular, it will look exactly the same on the Jumbo. Or it can workin reverse by defining the Jumbo and extrapolating down to the Regular.Coordinates can be pixels, dpi, etc.

Rep Accounts

Representative accounts contribute to the volume of sales through asystem according to the inventive principles. A representative may begiven support materials such as a Sales Kit, the company brochure,and/or some corporate identification files to print the systemoperator's logo on the representative's letterhead, and/or theinteractive presentation, in Flash, for them to make presentations with.

Representatives have several features available to them, one of them isa Banner generator which gives the them an HTML HREF string thatencapsulates their partner ID, so they can connect this string to anybutton on any site. If anybody clicks through it it's automaticallytracked as their business. They have the ability to see every user thatdid click through their site. They can see the date and everything elserelating to orders but they cannot access the list. Similar featuresapply to credit card numbers for Administrators. They can see the lastfour digits, but not the whole number, for the purpose for being able tocommunicate. Other implementations may support independent salesrepresentation including rep ID detection for swapping of front pagegraphics. In one example, when a person clicks through a link on Bob'ssite, the graphic on the AdSwift site automatically change to say“Welcome to Bob's customer”. Another embodiment of the sales role allowsthat any sales rep can control and manage their own customer's mediaaccounts through a well-defined application of all the aforementionedprocess and systems. In other words, an embodiment of a system accordingto the inventive principles may be well suited for franchising.

Proofing Refinements

In some embodiments, under Step 3 for example, an additional featureenables a user to proof as either a Regular or as a Jumbo. This featuremay coordinate with a template generator because it could make adifference on whether it was shown to be in the upper corner or whetherit was extrapolated larger, etc. The user can decide which way theywould like to proof it, and once it has been proofed, the user can saveto their storage area (for example, the SwiftBox™ storage area) and thesystem will drop the .pdf into their storage area so that they do nothave to use the template next time. Then, the next time the customeruses the system to customize, the customer may simply use the Upload Taband get it from their storage area.

Source Code

Though not necessary to enable a person of ordinary skill in the art tomake and use the inventive concepts, the files and directory structureincluded in the computer program listing appendix provide an exampleimplementation of a system according to the inventive concepts.

The inventive principles of this patent disclosure have been describedabove with reference to some specific example embodiments, but theseembodiments can be modified in arrangement and detail without departingfrom the inventive concepts. For example, the embodiments described inthe context of a postcard marketing system may also be applied to asystem using any type of media, for example, video. Such changes andmodifications are considered to fall within the scope of the followingclaims.

1. A method comprising: submitting marketing media to a media submissionsystem; adapting the submitted media to a specification; and generatingmarketing output based on the submitted media and the specification. 2.The method of claim 1 further comprising cataloging and/or tracking anoriginator of the submitted media.
 3. The method of claim 1 furthercomprising cataloging and/or tracking an application of the submittedmedia.
 4. The method of claim 1 further comprising cataloging and/ortracking utilization of the submitted media.
 5. The method of claim 1further comprising managing design iteration of the submitted media. 6.The method of claim 1 further comprising enabling a user to proof themarketing output in real-time.
 7. The method of claim 1 furthercomprising enabling a user to perform resolution scaling, croppingand/or file-type conversion of the submitted media.
 8. The method ofclaim 1 further comprising integrating the media submission system witha marketing network.
 9. The method of claim 8 wherein the marketingnetwork operates across a variety of media types.
 10. A methodcomprising: operating an online marketing resource system; andfacilitating collaboration of different types of users of the marketingresource system.
 11. The method of claim 10 wherein the different typesof users include: designers, media vendors, content controllers, and/orend-users.
 12. The method of claim 10 wherein marketing media isprocessed for output based on account types and rules-based interactionbetween the account types.
 13. The method of claim 12 wherein processingof marketing media comprises: constructing, submitting, reviewing,storing, monitoring and/or distributing the marketing media.
 14. Amethod comprising: deploying marketing media through an online marketingresource system; collecting and storing empirical marketing data thatrelates to specific media content deployed through the system; andcorrelating the specific media content to target demographics.
 15. Themethod of claim 14 further comprising re-deploying marketing mediathrough the system in response to the correlation.
 16. The method ofclaim 15 wherein the empirical marketing data is obtained through realdeployment and/or provided by marketing professionals.
 17. The method ofclaim 15 further comprising creating a stored procedure in response tothe correlation between the specific media content and targetdemographics.
 18. The method of claim 14 further comprising matchingmedia content to target demographics as a stored procedure.
 19. Themethod of claim 15 further comprising creating a baseline for a user inresponse to the correlation.